In order to internationalize teaching at Business School of THI, a Brazilian professor who is specialized in corporate social responsibility was invited as a guest lecturer for one semester to Ingolstadt. Funded by a DAAD-guest lecturer scholarship, Prof. Dr. Evelize Welzel stayed for one semester at THI offering international insights within the recently launched new master program in English “Retail & Consumer Management”.

Prof. Dr. Evelize Welzel from UFSC, Santa Catarina, has joined the THI Business School during winter term 2018/19 in order to extent THI´s offer in Corporate Social Responsibility in the new master program Retail & Consumer Management. The master program students will be able to determine the specific features of sustainable Brazilian retailing and consumption. In addition, Professor Welzel
will cooperate in different research projects between Ingolstadt and Florianópolis. Her research and teaching stay are part of the close cooperation between the THI Business School and the UFSC as part of AWARE. Her stay is supported by DAAD and the funding line “DAAD guest lectures in Germany” with the specific goal to foster internationalization of teaching at German universities. Her lectures contribute a significant international perspective on retail and consumer management and thus to the recently launched master program at THI.
As an additional milestone, Prof. Dr. Marc Knoppe established an exchange program on research stays in Brazil in order to conduct research on electric mobility in Brazil, benchmarking of Brazilian Shopping Centers or a food discount for Brazil. None of these projects were possible without the support by DAAD, the close and trustful cooperation between UFSC and Senac in Florianópolis and the support of Professor Welzel and her colleagues at UFSC.