Prof. Dr. Marc Knoppe welcomes student Ludmila Barros from the Federal University of Santa Catarina (UFSC), Florianópolis / Brazil.

Prof. Dr. Marc Knoppe welcomed Ludmila Barros, a master student from Federal University of Santa Catarina (UFSC), Florianópolis / Brazil, in Ingolstadt. During her stay in October 2017 Ludmila Barros worked on a research project for her master studies. The aim of the project is to recognize the impact of the store environment on impulse buying behavior. The data collection was supported by the WestPark Shopping Center in Ingolstadt enabling an analysis of practice-oriented cultural differences in shopping behavior. The opportunity to complete the master project in Germany is part of the AWARE cooperation between both universities, funded by the BMBF and the DAAD.
Photo: (from left) Prof. Dr. Marc Knoppe, Ludmila Barros and Amela Dizdarevic at their meeting in the Retail Lab. Source: THI Business School.